Want to know how to make money with your own home based business niche?
First of all, forget about what everybody else is doing. Forget about what everybody else is saying. Forget about what everybody else is selling. Who cares? From this moment on, none of that has anything to do with you. I'm going to show you how to make money with your own home based business, by sneaking in the back door. In other words, by creating your own home based business niche.
I want you to think about the one thing in life that you're truly passionate about. I mean, if you could do anything in the world that you wanted, what would you do?
Once you figure out what it is that you're truly passionate about, I'm going to show you how to turn that into a money making home based business niche for yourself.
What's a niche? A niche is a narrowly defined group of potential customers. Why should you bother to establish a niche market? Because of the great advantage and potential of having your niche all to yourself. Other small businesses may not be aware of your particular niche market, and large businesses probably won't want to bother with it.
The trick to capitalizing on a niche market is to find or develop a market niche that currently has enough potential customers to make it worth your while, and that is experiencing reasonably rapid growth. It's also important that your niche is not already being dominated by one established business.
Once you decide on your niche, go to the library and learn everything you can about it. For example, if your niche happens to be doing voiceovers for new car dealerships; then read every book you can find about the voiceover industry.
The next step is reprogramming your mind for success. In that regard, there are two books I consider absolute MUST reads, if you are at all serious about making money with your own home based business.
The books are, "Think and Grow Rich" by Napolean Hill and "The Magic of Thinking Big" by Dr. David Schwartz.
Your local library or bookstore should have both books, since they're all-time classics. If not, try Amazon.com. But whatever you do, get those books!
By the way, when you get those books, don't just read them and forget about them. Keep them nearby and refer to them on a daily basis. This is critical, as far as keeping you focused and on the right track.
So, why is it so important to prepare yourself mentally for success? Because quite frankly, you're bound to experience some extremely difficult times with your home based business. We all do. That's just the way it is. Success rarely comes easy and despite some of the so-called overnight success stories you occasionally hear about, out-of-the-box successes are actually few and far between.
Another thing, if you're married or living with someone, don't expect a whole lot of support or kisses and hugs, during those inevitable tough times.
Unfortunately, most people are conditioned to the "9 to 5, retire at 65," way of thinking. Many of them dream about starting their own business, but just can't seem to find the courage to do so.
Instead, they'll observe you with a critical eye, secretly hoping you fail, so that they can justify their own fears and insecurities about being entrepreneurs.
So, if you're expecting support and encouragement from your family and friends, you're probably going to be disappointed. I don't mean to be a wet blanket but, that's just the way it is. Most likely, you'll probably hear a bunch of negativity and comments about getting a real job.
That's the point when you're going to have to look deep inside yourself and stay strong and focused. Because chances are, you're going to be going through this alone. That's why the mind re-programming is so important. It'll help you stay focused and positive. And if by chance you do happen to have family and friends who do support you, so much the better!
You also need to learn how to write effective ads for your business. Powerful copywriting is critical. I highly recommend you read the following books: "Scientific Advertising," by Claude Hopkins and "How To Write A Good Advertisement," by Victor Schwab and "Advertising Secrets Of The Written Word," by Joseph Sugarman.
Here's some advice: The number one reason why most businesses fail is because they're undercapitalized. You can't conduct business online or offline without any money. Now, I'm not saying you need thousands of dollars. However, you need to at least have two or three hundred dollars in the bank to work with.
In closing, if you ever find yourself getting overwhelmed at any point in the process; don't be afraid to seek help. Consult with an expert, to help you sort things out and gain a new perspective on things. It's the smart thing to do, and it just might save your business!
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur.